First Black Owned BP in Florida
The Opulence Firm served as the business consultant and franchise specialist to complete the acquisition of Florida's First African American owned BP.
For over 150 years, Bp has supplied the energy fueling America's growth. From New York to San Francisco, Bp provides Americans with fuels, lubricants and other products essential to modern transportation, including a growing number of lower-carbon and carbon-neutral products. Its U.S. retail presence consists of roughly 7,200 bp and ARCO-branded sites, along with more than 1,000 am/pm convenience stores in California, Oregon, Washington, Arizona and Nevada. Included in that roughly 7,200 BP sites, one of those sites is in Jacksonville Florida.
The Opulence Firm served as the business consultant and franchise specialist to complete the acquisition of Florida's First African American owned BP. Upon completing the franchise acquisition and contract negotiations they then had the opportunity to shed light and promote the business. To raise awareness, we created a campaign. With an engaging social media campaign and website and ads on print, digital, broadcast, and other channels, we made this monumental event go viral. With over 7.5 million social media views, 1.2 million video views, 102 podcast/radio interviews, 70 publications
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